Home - Irina Barskiy

Digital Marketing firm helping brands and eCommerce companies grow their businesses through strategic analysis, planning and execution.

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RETENTION

Ensuring you are capturing max value of your customers, I will create email marketing programs, A/B testing plans, as well as retargeting programs.

ACQUISITION

Expertise in strategy and execution across multiple channels including Social Media, SEM/Search Marketing, content, influencer marketing, etc. I ensure every dollar is working hard for your business.

ANALYTICS

From site audits to ad performance deep dives, my obsession with analytics is the first step to laying the foundation for a successful growth strategy.

eCOMMERCE

With over 15 years of eCommerce experience across multiple industries, with both D2C as well as retailers sites such as Amazon, I'll come up with a custom plan to help you grow your business.

Experience & Specialties

An ear-to-the-ground growth marketer with over 15 years experience in the digital game, I have an immense passion for growing brands. I’ll help with not just the strategy, but all the execution as well!

My specialties are:

Site Analytics
Customer Acquisition
Retention & Email Marketing/CRM
Social Media
Ecommerce Strategy
Website Planning
User Experience
A/B Testing Strategy + Execution
Conversion Funnel Optimization
Retargeting
SEM & SEO
Mobile & App Marketing
Branding
Affiliate Marketing
Website + Ad Audits

My Clients

Awesome customers I've worked with

Testimonials

Hear What Others Have To Say About Me!

"Irina is one of my protégé, she has been my 2nd in command for almost 3 years at Totsy where she was in charge of the management of user acquisition. She has done an incredible job at finding & maintaining the best sources of traffic for the company. Irina is also very metrics driven and understands what it takes to increase lifetime value for our users and buyers.

Christophe Garnier

Manager @ Totsy

"Irina gets things done. She's ruthlessly committed to understanding and improving performance and doing so quickly. Irina holds the rare talent of straddling high level strategy and nitty gritty detail, always the first to raise her hand to go in to the trenches. She's thoughtful, thorough, and curious -- all of which make up a star that anyone would be lucky to have on their team.

Jessica Randazza-Pade

Manager @ Nutrimom

"The most impressive thing I find about Irina is her ability to adapt to new situations and a fast pace of change in a blink of an eye. She was given the challenge to manage areas of business she had never had exposure to before (retail sales). She rolled up her sleeves and got it done with amazing attitude. That, paired with deep digital expertise, makes her an employee that any company in would be lucky to have.

Elena Lécué

Manager @ Danone & Gaia Herbs