Digital Marketing expert helping companies grow their businesses through strategic planning, analysis and execution.

Passion for growth. Obsession with data. Transparent model.

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Ensuring you are capturing max value of your customers, I will create email marketing programs, A/B testing plans, as well as retargeting programs.


Expertise in strategy and execution across multiple channels including Social Media, SEM/Search Marketing, content, influencer marketing, etc. I ensure every dollar is working hard for your business.


From site audits to ad performance deep dives, my obsession with analytics is the first step to laying the foundation for a successful growth strategy.


With over 15 years of eCommerce experience across multiple industries, with both D2C as well as retailers sites such as Amazon, I'll come up with a custom plan to help you grow your business.

Experience & Specialties​​

An ear-to-the-ground growth marketer with over 15 years experience in the digital game, I have an immense passion for growing brands. I’ll help with not just the strategy, but all the execution as well! I manage well over $10 million annual budget across my clients – so you can rest assured I have experience with budgets big and small.

My specialties are:

  • Site Analytics
  • Customer Acquisition
  • Retention & Email Marketing/CRM
  • Social Media
  • Ecommerce Strategy
  • Website Planning
  • User Experience
  • A/B Testing Strategy + Execution
  • Conversion Funnel Optimization
  • Retargeting
  • SEM – Google Ads / Search
  • Mobile & App Marketing
  • Branding
  • Affiliate Marketing
  • Website + Ad Audits
  • Amazon FBA + Marketing

My Clients

Awesome brands I've worked with


Hear What Others Have To Say About Me!

"Irina is one of my protégé, she has been my 2nd in command for almost 3 years at Totsy where she was in charge of the management of user acquisition. She has done an incredible job at finding & maintaining the best sources of traffic for the company. Irina is also very metrics driven and understands what it takes to increase lifetime value for our users and buyers.
Christophe Garnier
Manager @ Totsy
"Irina gets things done. She's ruthlessly committed to understanding and improving performance and doing so quickly. Irina holds the rare talent of straddling high level strategy and nitty gritty detail, always the first to raise her hand to go in to the trenches. She's thoughtful, thorough, and curious -- all of which make up a star that anyone would be lucky to have on their team.
Jessica Randazza-Pade
Manager @ Nutrimom
"The most impressive thing I find about Irina is her ability to adapt to new situations and a fast pace of change in a blink of an eye. She was given the challenge to manage areas of business she had never had exposure to before (retail sales). She rolled up her sleeves and got it done with amazing attitude. That, paired with deep digital expertise, makes her an employee that any company in would be lucky to have.
Elena Lécué
Manager @ Danone & Gaia Herbs

Helping brands better connect with their customers through insightful data coupled with strategic marketing

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